Guit-A-Grip Podcast #16 – “Developing Your Business Plan” Panel Discussion

Hello everyone!

Episode #16

Guit-A-Grip podcast episode #16  is out and available for download/streaming.

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Show Notes:

BuckMoon Arts Festival Panel Workshops

This summer I had the opportunity to get involved with the BuckMoon Arts Festival which was held at Fulton-Montgomery Community College in Johnstown, NY.  One of the ideas I had was to create workshops for artists in the area who were looking for ways to monetize their income.  The workshop idea was replaced with a panel discussion with the purpose of utilizing some of the artists and professionals we had access to.  This made for some great discussions and interactions throughout the day.

This podcast is from the “Developing Your Business Plan” panel with panelists Mike Dimin, Yvonne Lieblein and Mark Swain.  The event description was “The business of art – Setting up your business, creating a business plan and building your team.” but it went into a lot of different areas.  If you’re interested in developing your art as a business, you might be interested to listen to hear how these people are already doing it!

Panelist Bios:

Michael Dimin “wrote the book” on the art of solo bass, through his groundbreaking books, “The Art of Solo Bass” and “The Chordal Approach” and as columnist for Bass Sessions, Bass Guitar Magazine (UK), Bassics, Bass Frontiers Magazines and as a guest columnist for Bass Player Magazine. Mike has taught clinics and master classes at Gerald Veasley’s Bass Boot Camp, The Bass Collective, the National Summer Guitar Workshop, The Detroit Bass Fest and many more. Mike is a clinician for Zon Guitars, EA Amps, Boomerang Music and Thomastick Infeld Strings. “Mike’s taken his revolutionary approach, unparalleled technique and mastery of the instrument and combined it with a sense of musicianship and lyricism that transcends the site of a solo bassist on stage.”  http://mikedimin.com

Yvonne Lieblein uses pedal-to-the-metal curiosity, music (music and more music), and over two decades worth of high-octane experiences as a writer, producer, and marketing strategist to fuel her creative life and passion for helping artists and entrepreneurs flourish. Yvonne’s debut novel, The Wheelhouse Café, will be published later this year and features an 11-song soundtrack. She has produced several music festivals and poetry experiences on the North Fork of Long Island. Yvonne is also a co-founder of theBOOKPROJECT, a novel night out for readers.

As a marketing and communication strategist, Yvonne thrives on delivering innovative solutions and inspiration. She began with a Triple Word Score role at the National SCRABBLEAssociation and then launched her own company, liebleinassociates, in 2003. Yvonne continues to be a champion and compass through her ongoing Mind Your Own Business (MYOB) workshops for entrepreneurs, True-U personal development retreats for women, speaking engagements and consulting projects. Website:  http://yvonnelieblein.com.

Mark Swain is a business and faculty member at Fulton-Montgomery Community College.  Mark earned a Bachelor’s degree in Business from Brunel University (England), a New York State Teaching Certificate from Siena College, and Master in Business Administration (MBA) from University at Albany. Prior to joining FM’s full-time teaching faculty, Mark worked in business for the first ten years of his career in both in the U.K. and the U.S. After leaving the U.K. in 1995, he worked at General Electric as a corporate financial analyst for several years and moved on to become an Associate Director at MVP Healthcare, working in their model office. Mark began teaching in 2003 which included work at Schenectady County Community College as an adjunct professor and teaching business fulltime at Galway High School.

 That’s it for now!  The next podcast will feature the panel discussion from the “Promoting Your Art: Building An Audience and Building A Buzz” with panelists: Bill Coffey, Mike Dimin, Yvonne Lieblein, Patrick Longo, Brian McElhiney and Mark Swain!

As always, I hope this helps you with your own goals – or at least keeps you amused until the next time!

See you soon and thanks again for listening/reading!

-SC

 
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9 Things Kate Bush’s Recent Record Setting Album Sales Can Teach You About The Music Industry

Kate Bush is on a roll.

Her recent 22 date sold out series (which marked her first return to performing her music live in 35 years!) is by all accounts and artistic and financial triumph.  But it did something even more remarkable:

Last Sunday she was the first woman to have EIGHT albums chart at the same time.

(You can read the full story here).

Even more impressive give that all of the charted discography was more than 25 years old (with the exception of 2011’s 50 Words for Snow)!

#6 – The Whole Story (1986)

#9 – The Hounds of Love (1985)

#20 – 50 Words For Snow (2011)

#24 – The Kick Inside (1978)

#26 – The Sensual World (1989)

#37 – The Dreaming (1982)
#38 – Never For Ever (1980)

#40 – Lionheart (1978)

The Take Aways

This story has everything you need to know about the music business, book business and any other business where you are creating something that other people buy.

1. Real fans take a LONG time to cultivate.  

2. Fans support artists not products.  

3.  People buy recordings (and go to shows) because of how they make them feel.

4. There is value in scarcity.

5. If you exceed fan’s expectations, those fans will become acolytes who will try to convert everyone around them.

6. Word of mouth marketing is the most powerful force on the planet.

7. There will never be another Kate Bush – Kate Bush was a unique combination of talent, songwriting and Major Label resources to market her product.

8. There will never be another YOU. Do YOU to the best of your ability. Be honest in your art. Make great art. Make great fans. Show the cavalcade of mediocre crap hiding on the charts how it’s really done.

9. Sometimes the good people do come out on top.

As I write this – every major label in the world is trying to reach Kate Bush. I hope she’s enjoying a fine wine and laughing as she says no.

Here’s a classic track of hers that is a great reminder to keep running up that hill and chasing whatever it is you need to do.

As always, thanks for reading!

-SC