Guit-A-Grip Podcast #17 – Building An Audience Business Panel

Hello everyone!

Episode #17

Guit-A-Grip Podcast Episode #17  is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.
.

Show Notes:

BuckMoon Arts Festival Panel Workshops

This podcast features an audio recording of a panel discussion from the BuckMoon Arts Festival which was held at Fulton-Montgomery Community College in Johnstown, NY.  There’s more information about this on episode #16 but the “Promoting Your Art – Building An Audience and Building A Buzz” panel with panelists Bill CoffeyMike DiminYvonne Lieblein, Patrick Longo, Brian McElhiney and Mark Swain.

The event description was “Online access to consumers has given artists more possibilities than ever, but how do you get your voice heard above the din?” and the panel went into a number of related areas to how does one get one’s voice heard in the world.  Hopefully you’ll hear some interesting stories and find some things that help you!

Technical Note:

While we did have a feed off of the PA to record audio for the event, not all of the panelists were able to get near mikes and in some cases the audience members audio was inaudible.  Attempts have been made to smooth some of these large jumps out but despite those efforts the audio quality is spotty in places…..

Panelist Bios:

Bill Coffey  was raised in Douglaston, New York where he began, at age 12, working in a local woodworking shop as he went through school. After college graduation and armed with a degree in photography, Bill joined the corporate world. He worked for companies such as HBO, but always had his hands in woodworking as a budding creative interest. Not one for convention, for a two year stint Bill decided he wanted to learn the art of welding and even worked in that industry for two years.  It is here that independent artist Bill Coffey, orchestrates a graceful collision of the old and the new with stunning results. Bill has a passion for the mountains and a keen eye for using unique resources. Each piece he creates is one of a kind and Bill’s work can be seen in galleries nationwide including NYC, Jackson Hole, WY, Telluride,CO and Glens Falls, NY.

Since Bill’s ideas had outgrown his current gallery space, his new studio is under construction and with an anticipated opening Fall 2014 in Northville, NY. You’ll find it at the intersection of Rustic and Contemporary!!

Michael Dimin “wrote the book” on the art of solo bass, through his groundbreaking books, “The Art of Solo Bass” and “The Chordal Approach” and as columnist for Bass Sessions, Bass Guitar Magazine (UK), Bassics, Bass Frontiers Magazines and as a guest columnist for Bass Player Magazine. Mike has taught clinics and master classes at Gerald Veasley’s Bass Boot Camp, The Bass Collective, the National Summer Guitar Workshop, The Detroit Bass Fest and many more. Mike is a clinician for Zon Guitars, EA Amps, Boomerang Music and Thomastick Infeld Strings. “Mike’s taken his revolutionary approach, unparalleled technique and mastery of the instrument and combined it with a sense of musicianship and lyricism that transcends the site of a solo bassist on stage.”  http://mikedimin.com

Yvonne Lieblein uses pedal-to-the-metal curiosity, music (music and more music), and over two decades worth of high-octane experiences as a writer, producer, and marketing strategist to fuel her creative life and passion for helping artists and entrepreneurs flourish. Yvonne’s debut novel, The Wheelhouse Café, will be published later this year and features an 11-song soundtrack. She has produced several music festivals and poetry experiences on the North Fork of Long Island. Yvonne is also a co-founder of theBOOKPROJECT, a novel night out for readers.

As a marketing and communication strategist, Yvonne thrives on delivering innovative solutions and inspiration. She began with a Triple Word Score role at the National SCRABBLEAssociation and then launched her own company, liebleinassociates, in 2003. Yvonne continues to be a champion and compass through her ongoing Mind Your Own Business (MYOB) workshops for entrepreneurs, True-U personal development retreats for women, speaking engagements and consulting projects.

Website:  http://yvonnelieblein.com.

Patrick Longo is an author, keynote speaker, composer, musician, screenwriter, husband and father to two young boys.  He also is the founder of Upaya Productions (ooh-pie-yuh), Upaya Publishing, and Team Earth, an environmental awareness apparel company.  Patrick is a former full-time Creative Writing instructor at the Academy of Art University in San Francisco, and currently is a literature adjunct instructor at Schenectady County Community College and Director of Talent Acquisition at Transfinder, a global transportation logistics and location intelligence software company.

A graduate of the prestigious Graduate Creative Writing Program at Brockport College, Patrick majored in Creative Writing, with a concentration in poetry.  He moved from NY to San Francisco where he wrote, directed, produced, and composed music for his second play, The Curse of Funston Munley and played drums, sang, and composed music and lyrics for the band Moe Road.  In addition, Patrick was involved in the writing, production, music composition, and promotion for several short films. After “Funston,” Patrick was inspired to write a sung-through musical based on Cassandra, the cursed prophetess of ancient Troy and after raising $23,000 on Kickstarter, is set to debut a concert version of Cassandra, The Musical at Proctors Theater in Schenectady, NY on September 12thand 13th, 2014.

He is the co-author and editor of Great Salespeople Aren’t Born, They’re Hired, as well as Hire, Fire and The Walking DeadFind Your Spinach, The Just Disease, an illustrated children’s fantasy novel named The AcesJeb’s Wish, a traditional novel, and the play Toast and Coffee with Frank.  Patrick is currently writing and publishing pop music, working on a traditional musical, Oops! I Married a Nazi, continuing to pitch his steam punk screenplay, Chasing the Pigeon, finishing his next business books, Service is a Table Stake and I’m a Sales Doctor, Be Patient!, developing curricula for business culture, and making occasional appearances as a personal and business self-development speaker.

Website:  http://cassandrathemusical.com/

Brian McElhiney has written about music and art in the Capital Region and beyond for more than six years. He is also a musician and visual artist, and is currently the Sunday editor of the Leader-Herald in Gloversville.

Mark Swain is a business and faculty member at Fulton-Montgomery Community College.  Mark earned a Bachelor’s degree in Business from Brunel University (England), a New York State Teaching Certificate from Siena College, and Master in Business Administration (MBA) from University at Albany. Prior to joining FM’s full-time teaching faculty, Mark worked in business for the first ten years of his career in both in the U.K. and the U.S. After leaving the U.K. in 1995, he worked at General Electric as a corporate financial analyst for several years and moved on to become an Associate Director at MVP Healthcare, working in their model office. Mark began teaching in 2003 which included work at Schenectady County Community College as an adjunct professor and teaching business fulltime at Galway High School.

As always, I hope this helps you with your own goals – or at least keeps you amused until the next time!

See you soon and thanks again for listening/reading!

-SC

 

Guit-A-Grip Podcast #16 – “Developing Your Business Plan” Panel Discussion

Hello everyone!

Episode #16

Guit-A-Grip podcast episode #16  is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.

.

Show Notes:

BuckMoon Arts Festival Panel Workshops

This summer I had the opportunity to get involved with the BuckMoon Arts Festival which was held at Fulton-Montgomery Community College in Johnstown, NY.  One of the ideas I had was to create workshops for artists in the area who were looking for ways to monetize their income.  The workshop idea was replaced with a panel discussion with the purpose of utilizing some of the artists and professionals we had access to.  This made for some great discussions and interactions throughout the day.

This podcast is from the “Developing Your Business Plan” panel with panelists Mike Dimin, Yvonne Lieblein and Mark Swain.  The event description was “The business of art – Setting up your business, creating a business plan and building your team.” but it went into a lot of different areas.  If you’re interested in developing your art as a business, you might be interested to listen to hear how these people are already doing it!

Panelist Bios:

Michael Dimin “wrote the book” on the art of solo bass, through his groundbreaking books, “The Art of Solo Bass” and “The Chordal Approach” and as columnist for Bass Sessions, Bass Guitar Magazine (UK), Bassics, Bass Frontiers Magazines and as a guest columnist for Bass Player Magazine. Mike has taught clinics and master classes at Gerald Veasley’s Bass Boot Camp, The Bass Collective, the National Summer Guitar Workshop, The Detroit Bass Fest and many more. Mike is a clinician for Zon Guitars, EA Amps, Boomerang Music and Thomastick Infeld Strings. “Mike’s taken his revolutionary approach, unparalleled technique and mastery of the instrument and combined it with a sense of musicianship and lyricism that transcends the site of a solo bassist on stage.”  http://mikedimin.com

Yvonne Lieblein uses pedal-to-the-metal curiosity, music (music and more music), and over two decades worth of high-octane experiences as a writer, producer, and marketing strategist to fuel her creative life and passion for helping artists and entrepreneurs flourish. Yvonne’s debut novel, The Wheelhouse Café, will be published later this year and features an 11-song soundtrack. She has produced several music festivals and poetry experiences on the North Fork of Long Island. Yvonne is also a co-founder of theBOOKPROJECT, a novel night out for readers.

As a marketing and communication strategist, Yvonne thrives on delivering innovative solutions and inspiration. She began with a Triple Word Score role at the National SCRABBLEAssociation and then launched her own company, liebleinassociates, in 2003. Yvonne continues to be a champion and compass through her ongoing Mind Your Own Business (MYOB) workshops for entrepreneurs, True-U personal development retreats for women, speaking engagements and consulting projects. Website:  http://yvonnelieblein.com.

Mark Swain is a business and faculty member at Fulton-Montgomery Community College.  Mark earned a Bachelor’s degree in Business from Brunel University (England), a New York State Teaching Certificate from Siena College, and Master in Business Administration (MBA) from University at Albany. Prior to joining FM’s full-time teaching faculty, Mark worked in business for the first ten years of his career in both in the U.K. and the U.S. After leaving the U.K. in 1995, he worked at General Electric as a corporate financial analyst for several years and moved on to become an Associate Director at MVP Healthcare, working in their model office. Mark began teaching in 2003 which included work at Schenectady County Community College as an adjunct professor and teaching business fulltime at Galway High School.

 That’s it for now!  The next podcast will feature the panel discussion from the “Promoting Your Art: Building An Audience and Building A Buzz” with panelists: Bill Coffey, Mike Dimin, Yvonne Lieblein, Patrick Longo, Brian McElhiney and Mark Swain!

As always, I hope this helps you with your own goals – or at least keeps you amused until the next time!

See you soon and thanks again for listening/reading!

-SC

 

The Ghost Of The Guit-A-Grip Podcast (Or Lessons Learned From Setting Up A Podcast)

Hello everyone!

Episode #15

Guit-A-Grip podcast episode #15  is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.
.

Show Notes:

Wait….There’s A Podcast?

Yes sir or/and ma’am!  There’s definitively a podcast that was going on with the posts.  I set it aside for a while while I was looking for a house (we moved in February), and took some time to really review what went so horribly wrong with it.  The dissection of all the gory details can be found in the podcast, but the short story is that I made a series of assumptions that didn’t work out they way I thought they might and learned some good things for the next go-round!

I reference a martial arts post in the podcast, that I’m fond of (despite the knee jerk inducing title).  That post can be read here.

Overall, I feel like I may have helped some people by going over all the things I did wrong – but hopefully I’ll be able to help a lot more people in the future.

That’s it for now!

As always, I hope this helps you with your own goals – or at least keeps you amused until the next time!

See you soon and thanks again for listening/reading!

-SC

 

Guit-A-Grip Podcast Episode #14 – Book Excerpt And Some Project Management Tips

Hello everyone!

Episode #14

Guit-A-Grip podcast episode #14 “Nothing Ever Got Done With An Excuse Excerpt #3″ is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.
.

Show Notes:

.

The Book

Much of this section of the book came from experiences that I had in, first, getting my Melodic Patterns book written and then, secondly, getting the book in a month project off of the ground.

I’m using that book as a case study, but I believe that the steps behind it help form a reasonable approach to working on any large project that’s unfamiliar (or largely unfamiliar) to you.

The steps to follow:

I made a reference to various pieces of advice.  The overall categories of this are:

  • Build off of past experiences (or go with what you know)

  • Whenever possible start with the heavy lifting

  • Beware of the rope swing

  • Be realistic about what you can do

  • Break up overwhelming things into small chunks

  • Contortion doesn’t hurt if you’re limber

  • Projects have a tendency to run wild on their own – so plan on constantly monitoring their growth

  • Be prepared to go a lot of it on your own

  • Be ready to make a lot of mistakes

  • Be ready to improvise because you can’t plan for everything

  • Have a deadline and/or know when you’re done

  • You really can’t do it alone

    Here are a few specifics related to the above:

Beware of the rope swing
The advice I gave for this was a little too vague so here’s a qualifier.  It’s all about balance.  If you jump into something with no research, knowledge or plan, it will generally go badly.  If you put too much energy into research, you may face paralysis in actually acting.

Deadlines
I’d write more about this but I’ve already written on it here.

That’s it for now!

As always, I hope this helps you with your own goals.

See you soon and thanks again for listening/reading!

-SC

 

Guit-A-Grip Podcast #13 – New Book “Excerpt” #2

Hello everyone!

Episode #13

Guit-A-Grip podcast episode #13 “Nothing Ever Got Done With An Excuse Excerpt #2″ is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.
.

Show Notes

The Podcast and the liberal use of the term “Excerpt”

Part of working in a format like this is being able to review things that you wrote a while ago and seeing how they shake out in a conversational manner.  That means that when I’m reading the book I’m editing the text in my head to prevent really awkward (or wrong things from being said.  It also makes for some stilted moments, but the good news it that it tightens up both the podcast and the book in the process.

I’ll talk more about why I do this in the future but (editing this down from a lumbering 23 minutes) I’m hoping to convince you that there is a method to my madness (or vice-versa).

The steps to follow:

Just to recap, these are the steps I reference in the podcast (I skipped a few of them on the audio!!!)  Good thing it’s an edit!

How to manage a project in a few broad strokes

  • Have a clear vision of what you want to do (set quantifiable goals).
  • Align perception with reality and create priorities (in other words make an honest assessment of what needs to happen to reach those goals)
  • Set deadlines and benchmarks.
  • Be accountable.
  • Do daily focused work on those goals and limit distractions and obstacles in the way of achieving them.
  • Make periodic reviews to check your project’s status against the benchmarks and timeline.
  • Utilize available resources when possible/necessary.

Come prepared:

I should have taken a page from the Boy Scouts this time around and been better prepared for a podcast.  Then, perhaps, I would have had something novel like water handy and not had either a coughing fit (edited out) or the scrath voice that comes in mid-way to the podcast before I started coughing.

Related material:

Most of the observations on this site, will work in directly with the podcast posted here.  But the two links I cited specifically were:

It’s not all gold and

Podcast Episode #12

That’s it for now!

As always, I hope this helps you with your own goals.

See you soon and thanks again for listening/reading!

-SC

Guit-A-Grip Podcast #12 – New Book Excerpt #1

Hello everyone!

The New Book?

Yep!  I have a few new books that I’m working on, and the non-guitar instructional book, Nothing Ever Got Done With An Excuse (Or a case study in how to plan projects and get things done).  is all about several large scale projects that I got done (such as releasing 4 books of 1,200 + pages of writing in 5 months of 2011/2012).

You’re Podcasting this?

Yep!  A large component of the book is accountability so there are several advantages to podcasting the bulk of the book.

  1. It builds an audience for the book.
  2. It gives me a framework (and deadlines) for editing the material.
  3. Like I said in the podcast (re: pedagogy for pay and the flamenco dance teaching model) even if the ENTIRE book was put up online, there are people that will still want a book of the material.

Episode #12

Guit-A-Grip podcast episode #12 “Nothing Ever Got Done With An Excuse Introduction And Overview Excerpt” is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.
.

Show Notes

The (other) Book

The writing book I reference in the podcast is Chris Baty’s, No Plot? No Problem!  A low-stress, high-velocity guide to writing a novel in 30 days. There are a bajillion Kindle titles for outputting an ebook quickly, but Chris’ book is the granddaddy of them in my humble opinion.

The Harvard Study:

The study I cited in the podcast was from a source that quoted,  What They Don’t Teach You in the Harvard Business School, by Mark McCormack.  Funny story, this site contends that the data is largely fabricated and based on a non-existant 1953 Yale study! (It then goes on to cite another study that came to the same conclusion).  So take that for what it’s worth because if the original study anecdote WAS fabricated – I can’t even fathom the number of people who must have cited the McCormack reference of it (or a reference to the reference) by now.

“There are only 12 notes and they take forever to learn.”

This is just a reminder.  If the new habits you’re trying to acquire are outside your comfort zone, you’ll need to review your game plan often.

The Steps to follow:

WOW!  It turns out that I was reading from an earlier draft of the book and missed a few steps!  Here’s a case where it pays to check out the website as well as the podcast.  ; )  I changed the below from first person to passive to make it more applicable to the reader.

How to manage a project in a few broad strokes

  • Have a clear vision of what you want to do (set quantifiable goals).
  • Align perception with reality and create priorities (in other words make an honest assessment of what needs to happen to reach those goals)
  • Set deadlines and benchmarks.
  • Be accountable.
  • Do daily focused work on those goals and limit distractions and obstacles in the way of achieving them.
  • Make periodic reviews to check your project’s status against the benchmarks and timeline.
  • Utilize available resources when possible/necessary.

That’s it for now!

See you soon and thanks again for listening/reading!

-SC

 

Guit-A-Grip Episode #11 – “Deeper and Deeper”

Hello everyone!

The Return Of The Podcasts?!?

So I took some time off from podcasting to evaluate the podcasts and re-assess.  The original idea of the podcasts was to bring people outside of what I normally do into my work, but it appears to just siphon traffic from guitarchitecture.org.

I’m re-thinking the purpose of the site with that in mind, and I’ve committed to podcasting  here at least until the end of the year while I refine the focus of the podcasts and see what happens.

In the meantime…

Episode #11

Guit-A-Grip podcast episode #11 “Deeper and Deeper” is out and available for download/streaming.

Subscription Notes:

  • You can subscribe through iTunes here:
  • You can use this link to subscribe with any other feed based service:
  • or you can right-click here to download it.
  • or you can stream this episode below.
.

Show Notes

This is a short podcast, so I’ll just fill in a few points.

Deeper and Deeper:

This was the name of a track of a band called The FIXX that was hugely influential on me.  When I got their Reach The Beach album, I played it so many times that the vinyl grew thin.  While I was listening to it, I was listening deeply to how the guitar parts would drive some tunes and just lay back and sit in the pocket on other tunes.  Jamie West-Oram, their guitarist, would become a really big influence on me as he made me realize the concept of playing a supporting role in a band.  Knowing where where slide, keyboard line and vocal inflection was on the record came from deep listening and changed how I viewed my own roles in playing with other people.

I’ll talk about this more in a future podcast, but when people smile that nonsensical smug guru smile and say things like, “the answer lies within” it tells me that they only understand part of the equation.

Ultimately, only you can provide your own answers, but you’re never going to come up with intelligent answers if you’ve never investigated anyone else’s solutions but your own.  People left to their own devices with no external input of any kind typically don’t become Buddha, they become dull and dim-witted and develop “facts” based on little more than observation.  Babies don’t come out of the womb fully formed.  They have to be exposed to language (i.e. copy language) to master it and ultimately come up with their own original ideas.

Going deep into something and loosing yourself into it, can be a way to go deeper into yourself if you learn lessons from the process or gain insights from what’s happening.

Repetition:

“There are only 12 notes and they take forever to learn.”

I think that a good philosophy has to have simple truths at it’s core in order to be actionable (and thus be a philosophy).  My guitar system, GuitArchitecture, is based on a handful of modular approaches that can be adapted to a variety of formats.  My philosophy is the same.  It’s based on a handful of ideas that I’ll repeat here over and over.

And I do that because some of them will take forever to learn.

In this process, I’m always falling back into old habits – the difference is that I can now usually identify what’s happening and I just don’t stay in those places for as long as I used to.

Music is about the destination and the process.  I wrote this blog, and podcast and teach because I’ve been fortunate enough to make a vast number of mistakes (large and small) and hopefully I can help other people not make the same mistakes I did.

More Next Time:

As always, thanks for visiting, reading and listening.  I hope you get something out of the podcast, and if you like the series please drop a line sometime.

See you soon and thanks again!

-SC

PS – Here are some Fixx tracks to get you through the day!
(Just skip the ads):
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Deeper and Deeper (Not much guitar in the mix but a great track)
http://www.youtube.com/watch?v=yIi79BHQ1ps
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Saved By Zero (Check out all of the neat fills and variations Jamie throws in!)
http://www.youtube.com/watch?v=euBzxXFEuA4.

Beautiful Friction (Live) – Even with some issues – better than the studio version

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What God (Live) – The Chorus on this is (makes kissing fingertips motion).
http://www.youtube.com/watch?v=A6UuLVxKJUk